Direct market farming is not for the faint of heart. When a farmer chooses to produce specialty crops and livestock in a diversified system, and market direct, they are essentially signing up to run an intensive small business. Besides having to master production of multiple crops and animals, they also need to actively engage in marketing and business management.
Most farmers I know entered the profession because of a love for producing good food, or the desire to become a steward of the land, or possibly for the independent lifestyle. Few chose this as a calculated business decision