Internet marketing systems can vary from a simple e-mail ordering system to an online store with a virtual shopping cart. They can be set up to sell products from one farm or multiple farms, in one area or nationwide.
“Internet marketing is a good option for farmers who produce more than their local markets will buy…”
All involve making a web presence with a list of products for sale and a way for customers to order the products. A system is put in place whereby the customer can pay for the products by credit card, third party vendor or check. Products may be delivered or picked up if the customers are local, or shipped if customers are farther away.
Internet marketing is a good option for farmers who produce more than their local markets will buy, or for a product not favored in your local area. For example, your community many not be interested in medicinal herbs, but you may find numerous customers from two states away. Internet marketing is also a way to reach customers in your local area who don’t shop at farmers markets or stop at on-farm markets.
Choose which method of Internet marketing best fits your needs, depending on what your products are, how much time you have to spend, and who you think your customers are.
What is the goal of your website?
Before setting up your farm website, think about some of the goals for your business and how a website will serve them. Although your website can change to meet your evolving business needs, you’ll need to start with some ideas of what you what to do. Ask yourself these questions:
- Am I only interested in promoting my farm and my products?
- Do I want to provide information about my farming practices to customers?
- Do I want to take orders for face-to-face sales through a CSA, online farmers market, or other methods?
- Do I want to sell and ship products? Will I do this seasonally or on a regular basis?
- Do I want to provide a forum for customer feedback and exchange?
- Will I use social media in combination with my website?
Continue to Restaurants & Grocers.
Click below to hear an audio tip on Internet marketing from experienced farmer and marketer Jon Taggert.