The Veggie Compass Team

The Veggie Compass shared here was refined by a University of Wisconsin-Madison team based on the basic design conceived and developed by Jim Munsch. Jim deserves significant credit for his determination and commitment in providing the framework for this much needed tool for farmers. 

Southern SAWG, recognizing the value of this unique tool after testing with farmers in the upper Midwest, quickly began incorporating it in farmer education programs in the South. Jean Mills, Jim Munsch and Ellen Polishuk have been using Veggie Compass in Southern SAWG’s Growing Farm Profits trainings for a number of years and have, along the way, made modifications to make it a more robust farm financial and crop analysis tool.

As new features are added, an updated version of Veggie Compass will be shared here and at, maintained by the team at the University of Wisconsin. John Hendrickson, of the Wisconsin team, has generously offered his assistance as unforeseen questions may arise. In addition, please feel free to make suggestions for improvements as needs are discovered. Please send questions or suggestions to:


Meet the Team


Jim Munsch, a certified organic beef grazing farmer, consults with many organic vegetable and beef  farms, to analyze their operations so growers can make more informed financial decisions. As a result of his consulting, Jim developed a cost accounting system for diversified fresh market vegetable growers that became the basis for the Veggie Compass spreadsheet.


John Hendrickson coordinates the Wisconsin School for Beginning Market Growers, and runs his own organic vegetable farm.


Erin Silva is an Organic Production Specialist with the University of Wisconsin Department of Agronomy. 


Rebecca Claypool is a Research Specialist at the University of Wisconsin Madison and runs her own vegetable farm in Wisconsin.


Paul Mitchell, is an Associate Professor with the University of Wisconsin in the Department of Agricultural & Applied Economics. 


Ellen Polishuk, SSAWG Collaborator, is a soils and farm consultant, teacher/trainer, and farmer at Potomac Vegetable Farms in Purcellville, Virginia.


Jean Mills, SSAWG Collaborator, was the Family Farm Program Manager for the Southern Sustainable Agriculture Working Group and, for nearly two decades, ran her own CSA in Alabama.