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Piloting Unique Enterprise Training for Appalachian Farmers (PUETAF) PROJECT DESCRIPTION
In 2006 Southern Sustainable Agriculture Working Group received a grant from the Southern Regional Risk Management Education Center for a project, entitled “Piloting Unique Enterprise Training for Appalachian Farmers”(PUETAF).

Small and moderate-scale farmers face multiple risks
identifying and maintaining local, reliable and cost-effective markets.
Meanwhile, many consumers seek greater access to locally-produced food.
Projects funded through RMA,
SARE, and CSREES have yielded numerous tools to
help farmers assess markets, diversify crops, develop profitable value-added
products, and establish market relationships. "Buy local" programs
have created tools to build farm-to-institution connections and consumer
demand. Adapting and using the best of these tools, this project assisted
farmers in two locations to strengthen local production and marketing
capabilities.
In a series of interactive cross-training workshops,
utilizing farmer trainers, participants
- identified
potential markets,
- built
agreements with buyers, and
- developed
marketing and production plans to meet identified local market demands.
Through a case study guide of this unique training approach,
this project served as a pilot program for application throughout the South and
beyond.
PROJECT RESOURCES
Workshop Resources"Cultivating Local: Expanding Market Opportunities For Higher Volume Farms" November 29, 2006 Appalachian Sustainable Agriculture Project - Workshop #1
"Farm Tourism" December 5, 2006 Appalachian Sustainable Agriculture Project - Workshop #2
"Farm Business Planning" February 24, 2007 Appalachian Sustainable Agriculture Project - Workshop #3
"Understanding and Planning for Markets" December 15, 2006 Jubilee Project - Workshop #1
"Integrating Production Planning and Enterprise Budgets with a Market Plan" August 20, 2007 Jubilee Project - Workshop #2
"Food Grower and Food Buyer Roundtable" November 29, 2007 Jubilee Project - Workshop #3
"Understanding and Planning for Markets" January 26, 2007 Southern SAWG 16th Annual Conference Workshop
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